An impressive social media presence is extremely important! Your social media platforms, when used correctly, can help with:
- Establishing your business’ authority.
- Maximizing your online exposure.
- Increasing brand engagement and recognizability.
We have 7 tips to help build your social media presence.
#1 Know Your Audience
The most important thing you can do to create a healthy social media presence is to find out who your audience is. Do your research and find out details about your target group—who are the people using your product or service?
Once you’ve figured that out (a good starting point is a survey, by the way), you can start to tailor your content to that demographic.
#2 Own Your Voice (And Make It Human)
If you want to have an effective social media presence, there’s nothing worse than using a stiff, robotic voice! Even if you work for a very professional, corporate company, your online voice still needs to be human.
Whenever you write a post, pretend you’re talking to a person in real life. That will help each post to have a conversational tone.
#3 Align Yourself with Like-Minded Brands
You shouldn’t aim to just increase your number of followers (although, that’s important too). Your social media team should also build relationships with like-minded or respected companies.
For example, if you’re a financial company you may want to follow, like, or retweet organizations that focus on financial literacy and how to make the most of each dollar.
#4 Don’t Focus on the Hard Sell
A study completed by LinkedIn shows that social media isn’t very effective when it comes to the hard sell. Instead, use your social media channels to build relationships with your clients and take an informative approach. A great start to creating content is to brainstorm your company’s most frequently asked questions… Then, create posts to answer those questions!
#5 Show Off Your Channels EVERYWHERE
Whenever there’s an opportunity to share your social media handles, take it! Include hyperlinks in your email signature, webpage, and blog posts. Don’t forget to add your handles to all your printed materials (like brochures and business cards), too!
#6 Use Visuals
Don’t underestimate the power of visuals. Include thoughtful photos or graphics to boost each post’s value. Not only will this increase your engagement, but it will also make your brand feel more alive and become more recognizable.
#7 Use The Right Tools
There are amazing tools that can help you leverage your social media presence to build your business! By using the right tools, you can schedule your posts ahead of time so that you’re spending less time on day-to-day tasks. You can also use these tools to get real-time statistics that can help you measure your social media accounts’ impacts.
