Content has emerged as a marketing powerhouse for both small and large businesses. In fact, today, many corporations have larger budgets for content creation than even T.V advertising! There are a number of reasons why content is such an effective marketing strategy:
- Content improves SEO
- Content builds trust between your brand and consumers
- Consumers have nearly unlimited access to content through the use of mobile phones
- Content can be cheap to produce
- Content can help sell your products and services
But don’t just take it from me, here are 7 content marketing statistics from some of the leading researchers in the field:
1. Content marketing costs 62% less and generates 3x as many leads when compared to traditional marketing methods.Demand Metric
2. 58% of marketers claim original written content is their most important digital asset.Social Media Examiner
3. Companies that blog have 434% more indexed pages compared to those that don’t.Hubspot
4. 70% of people would rather learn about a company through an article instead of an ad.Demand Metric
5. Adults spend an average of 3 hours and 35 minutes on their phone every day.eMarketer
6. Blog traffic generation increases up to 30% after you post 24-51 posts.Traffic Generation Cafe
7. 47% of B2B buyers consume 3-5 pieces of content before engaging with a sales rep.Curata
Things to Consider in Your Content Marketing Strategy
SEO is an important aspect of any content marketing strategy. If your content isn’t optimized to rank well in search engines, you are likely wasting valuable time, effort, and money. In order to avoid this from happening to you, make sure whoever is in charge of content creation for your business has a solid understanding of the fundamentals of search engine optimization.
It’s not all about publishing as many blog posts, status updates, and videos as you can. Although frequency is very important, quality is also a key factor when it comes to determining your content marketing success. Remember, your primary focus when creating content should be on your audience. What questions are they asking? How can you provide them with value? What posts/videos will they find helpful, insightful, or entertaining?
Lastly, you need to consider how you are going to reach your intended audience. In order to so, you must first establish your ideal customer persona. What are some of the topics that they follow? Which social media sites do they use? What needs do they have? What are their pain points?
Once you have this knowledge, you can then figure out the best way to target your intended audience. For example, if you’re selling a business productivity tool that helps CEO’s save time during the day, you might use LinkedIn. On the other hand, if you’re selling your own personal brand of high performance gym gear, you might use a platform like Instagram instead.
Whatever your content marketing strategy involves, be sure to keep these statistics and ideas in mind moving forward!