Can SEO Be An Effective Marketing Strategy For Your Small Business?
When you hear the word “marketing,” do you think of using SEO to make your small business’s website more visable?
If you do, you’re in the minority.
When most business owners sit down to review their marketing startegy for the upcoming year, there will be a lot of talk about pay-per-click campaigns, display ads, and social media.
But this leaves out one of the most cost-effective marketing strategies available: Search engine optimization for your small business’s website.
How Can SEO Be An Effective Markting Strategy For Small Businesses?
There are many reasons why this is true, but they all stem from one simple fact:
SEO Is The Best Way To Attract “Warm” Leads To Your Site
With social media, your ads show up on a prospect’s feed. While some of these people might click through to your site, there’s a good chance that the majority weren’t even looking for your product or service in the first place.
Paid ads are also fairly expensive and have an expiry date.
However, when your website is optimized for search engines, you’ll attract visators who are actively searching for products/services related to your business. This greatly increases the likelyhood of converting them from prospects to buyers.
Let me explain – pretend you own a construction company that builds homes in the city of Edmonton.
Now, let’s do a bit of keyword research:
You can see that 320 people search for “best home builders in Edmonton” every month.
The difference between these people, and people who see your social media ads, is that these people already possess a buyers mentality – they’re obviously already thinking about contracting someone to build their new home, and you don’t even have to convince them.
320 people may not sound like a lot compared to the thousands of people who will see your paid facebook ad, but the difference is that these 320 people are primed and ready to buy which substantially increases conversion rates.
So, if your site ranks high for the keyword phrase “best home builders in Edmonton,” you’re significantly more likely to land more clients than if you created a social media ad campaign.
Also, when your business ranks high for a particular keyword, it’s likely to continue to bring you business into the future. As long as people are still searching the term “best home builders in Edmonton” (which I assume will be forever), then you’ll continue to attract warm prospects to your website.
This is what is known as an evergreen marketing strategy – it doesn’t get old, and it doesn’t expire!
Use SEO For Your Small Business To Boost Sales Today!
CreoLogic has been providing SEO web-design services for businesses in Edmonton, Calgary and surrounding areas since 2002. Contact their staff today to see how you can incorperate SEO design into your small business’s website to drive more sales!