Almost everyone understands that search engine optimization (SEO) is an important component when it comes to getting people to see your website. If your business’s website doesn’t have an effective SEO strategy, you risk losing potential customers to your competitors.
However, SEO isn’t the only thing that matters!
User experience (UX) is also a crucial component that must be considered in your website’s design. UX is basically the ease with which customers are able to maneuver through your site and find the information they’re looking for.
Joyce Lee, Human Factors Design at Apple
Usability answers the question, “Can the user accomplish their goal?”
Once people land on your site, it’s important you make sure it’s designed to deliver the best UX possible for your visitors.
Some Elements Of UX Design
UX Design can mean anything from optimizing page speed to improving readability or even tweaking aesthetics. Here are a few points that can help when trying to optimize the UX for your site.
1. Proper Headings
According to a survey conducted by Hubspot, 43% of readers skim blog posts. This fact makes it very important to use appropriate headings that stand out from the rest of the text.
Headings should be larger than the default text and should clearly state the topic of the content that follows.
2. Concise Language
Your customer’s time is valuable. If your website content is full of fluffy phrases and unnecessarily complex words, it takes away from the experience of each user. Stick to the point and remember – big words won’t fool your reader.
3. Buttons and Links
Instead of burying your website visitors in a mountain of text, let them decide what they want to read. This can be done by adding things like “learn more” buttons or links to your site. That way, the only reading the user must do is directly relevant to them!
4. White Space
More isn’t always better. Too many graphics and images or too much text can often be distracting for users. Be sure to include plenty of white space on your web pages.
UX design typically adopts a minimalist perspective – include only what is necessary to help users navigate through your site.
5. Clear Instructions For Further Action
While providing information is great, you probably want your website visitors to eventually take some sort of action. This could be purchasing a product, booking an appointment, or signing up for an email list.
Make sure there is a direct opportunity for your prospects to follow up with your business. For example, at the end of a product/service page, add a call to action like this:
If you’re interested in our (product/service) please send us an email at example@blank.com.
6. Optimized For Desktop AND Mobile Use
Over 52% of all website traffic in 2018 was conducted through the use of mobile devices. This means that if your website doesn’t promote a great UX for mobile users, you’re missing out on half of your potential business!
To learn more about the importance of mobile SEO, check out this article!
Keep in Mind…
SEO and UX share a mutual relationship. SEO helps direct people to your website, and UX ensures time spent on your site is both productive and helpful!
CreoLogic Web Design creates websites that incorporate the latest practices in SEO and lend to a fantastic user experience. Contact them today to learn more about how their website design services can help your business!
