By Kelly Grainger, CreoLogic Design Inc.
In my last blog, I mentioned the fact that there are over 200 metrics or factors that Google uses to rank your website. In fact, there are 210 factors in 9 different areas!
- Domain Factors
- Page-Level Factors
- Site-Level Factors
- Backlink Factors
- User Interaction
- Special Google Algorithm Rules
- Brand Signals
- On-Site Webspam Factors
- Off-Site Webspam Factors
You might think that 210 metrics is a lot of stuff for Google to track for every one of over 1.7 billion websites—or unique hostnames—in the world (August 2019). And even though about 75% of those are not active, Google still tracks and ranks hundreds of billions of webpages.
How do you make sure your website is getting the visibility your business needs?
By getting your SEO right!
According to Google, “crawling and indexing are processes which can take some time and which rely on many factors. In general, we cannot make predictions or guarantees about when or if your URLs will be crawled or indexed.”
Google can’t make predictions of “when” or even “if” they’re going to discover and index your website! That’s why it’s not enough to just know the 210 ranking factors. You need to understand how to use them and what tools are available to make sure Google sends their bots to crawl every page of your website!
It is, but don’t worry. We’re here to help. We’ll share with you which metrics are the most important and what you need to do to get your website noticed and ranked appropriately by Google. We’ll also show you how to leverage the power of local SEO to optimize your site and attract the traffic that drives growth and profitability.
About the author
Kelly Grainger is the Founder and President of CreoLogic Design Inc., a leading website and SEO company based in Edmonton, Canada. Leveraging 20-years’ experience, Kelly’s focus is on helping local companies take advantage of digital transformation to enhance services and create competitive differentiation.