According to The 2019 SEO Services Report, a small business owner spends—on average—less than $500 per month on SEO services. However, those that did were less satisfied with their SEO provider than those who spent more. Why? Because if you don’t know what to expect, you’ll simply have to take what your SEO provider gives you.
So, what should you get for $500/month?
8 things to expect for $500/month
While some of the onus falls on you to deliver, your SEO provider should be guiding you through the process of how to get the results that make you stand out from the crowd. Here are eight things they should be discussing with you.
- Content: With 55% of visitors spending 15 seconds or less on a webpage, if your content isn’t golden, they won’t stay. Publish well written, meaningful content that delivers what you’re readers want.
- Schema: If no one can find your website, you won’t make any money. Make sure the schema provided by your provider has all the necessary information that allows search engines to use location-based structured details like addresses, dates of events, phone numbers, and other information to make sure you stand out.
- Mobile: More and more visitors are using mobile devices instead of PCs. Optimize your website for mobile and make sure the performance gives your visitors lighting fast experiences.
- Experience: Deliver a user experience that’s better than your competitions’. When visitors come to your site, what do they see? What story does it tell? What emotion does it stir up? Attractive, informative, easy to use websites keep visitors coming back for more.
- Focus: What visitors can’t, see they don’t buy. Make sure your highest-margin products or services stand out clearly.
- Local: Target your local market where you can make the most significant difference. Tailor your content, SEO (including Google Business), and ads to differentiate yourself.
- Authority: Be the authority in your space by becoming the go-to source for expertise. Use FAQs, blogs, tips, and references to 3rd party resources.
- Reputation: Develop an online reputation by working beyond the bounds of your website. Participate in 3rd party website reviews, Facebook reviews, and Google reviews. Ask for reviews AND respond to them, establishing your business as a reputable and trustworthy entity.
About the author
Kelly Grainger is the Founder and President of CreoLogic Design Inc., a leading website and SEO company based in Edmonton, Canada. Leveraging 20-years’ experience, Kelly’s focus is on helping local companies take advantage of digital transformation to enhance services and create competitive differentiation.