By Kelly Grainger, CreoLogic Design Inc.
145. Query Deserves Freshness: Google gives newer pages a boost for certain searches.
146. Query Deserves Diversity: Google may add diversity to a SERP for ambiguous keywords, such as “Ted”, “WWF” or “ruby”.
147. User Browsing History: You’ve probably noticed this yourself: websites that you visit frequently get a SERP boost for your searches.
148. User Search History: Search chain influence search results for later searches. For example, if you search for “reviews” then search for “toasters”, Google is more likely to rank toaster review sites higher in the SERPs.
149. Featured Snippets: According to an SEMRush study, Google chooses Featured Snippets content based on a combination of content length, formatting, page authority and HTTPs usage.
150. Geo Targeting: Google gives preference to sites with a local server IP and country-specific domain name extension.
151. Safe Search: Search results with curse words or adult content won’t appear for people with Safe Search turned on.
152. Google+ Circles: Even though Google+ is soon to be dead, Google still shows higher results for authors and sites that you’ve added to your Google Plus Circles.
153. “YMYL” Keywords: Google has higher content quality standards for “Your Money or Your Life” keywords.
154. DMCA Complaints: Google “downranks” pages with legitimate DMCA complaints.
155. Domain Diversity: The so-called “Bigfoot Update” supposedly added more domains to each SERP page.
156. Transactional Searches: Google sometimes displays different results for shopping-related keywords, like flight searches.
157. Local Searches: For local searches, Google often places local results above the “normal” organic SERPs.
158. Top Stories box: Certain keywords trigger a Top Stories box:
159. Big Brand Preference: After the Vince Update, Google began giving big brands a boost for certain keywords.
160. Shopping Results: Google sometimes displays Google Shopping results in organic SERPs:
161. Image Results: Google images sometimes appear in the normal, organic search results.
162. Easter Egg Results: Google has a dozen or so Easter Egg results. For example, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game (!). Shout out to Victor Pan for this one.
163. Single Site Results for Brands: Domain or brand-oriented keywords bring up several results from the same site.
164. Payday Loans Update: This is a special algorithm designed to clean up “very spammy queries“.
